We revamped our standard Friday ‘Rum O’ Clock’ last week into a product testing session where we sophisticatedly sampled and judged a number of potential new Firebox drink products. Wines, vodkas, gins, champers, liqueurs - you name it, we drank it - whilst heroically listening to the smooth sounds of muzak-lite weak wine bar jazz interpretations.  

The best responses to our highly investigative tasting questionnaires (both by the same slightly inebriated person):

Q: ‘How much would you pay for this drink? A: I Like Ginger

Q: ‘How much should Firebox sell this drink for?’ A: Yes