We read today that Uggie the dog, Hollywood star of Oscar nominated The Artist, is being retired citing ‘long hours and tiredness’ as reasons for his retreat from the silver screen.

We’re not impressed. We’d like to formally introduce Max, our new canine addition to the management team. He might look the same as Uggie but he is made of stronger stuff. Results focused? Check. Implementing long term growth strategies? Check. Likes to work hard – and play hard? You bet. Panic poos during meetings? Actually yes….(seriously).

Creative, fun to work with, super smart, sometimes unpredictable, Max is everything we could wish for in a Firebox colleague.  Welcome to the team.