It was the Toy Fair this week – the UK’s go to event for everyone who works with toys (obvs!). Starting way back in 1954 the show featured Sooty, arguably the UK’s most famous hand puppet, and Scrabble – an instant Christmas hit. And, since then the show has launched some of the world’s best toys including Hula Hoop, Lego, Monopoly, Sindy, Rubix Cube and Tamagotchi. They were all fairly popular you might recall.

Firebox is a big kid, and so naturally it loves toys - it gets giddy just hearing the words Toy Fair. We descended upon the show en masse (well not everyone, some of us had to answer the phones and do the photo copying back in the office).

Some loved the Salad Fingers figurine. Others loved the new Dr Who App game from WowWee. The arrival of The Hobbit: The Movie brings with it an entourage of toy merchandise – and some loved it. Everyone agreed that Moshi Monsters were everywhere (and everybody loved the Moshi stuff).

Oh, and there were some very exciting Lego Marvel characters too (we LOVED those) but I’m afraid we weren’t allowed to take any pictures (top secret!). But, if you’re desperate for some Marvel action check out these clunky Lego Marvel characters – pretty cool right?

Anyway, you get the gist – there was a LOT to see and do but thankfully there was a bit of down time. Even the toys got in on the relaxing action… (sorry Mario)

Want to see more? Course you do. Go check out the highlights crazy toy fans. Some of these products are brand spanking new so we hope you find them as exciting as we do.  

And finally, big thanks to everyone that came to our after show drinks parrrty on Tuesday, especially Toyology who helped make it happen. Don’t worry though, we were in bed nice and early.