Ben Redhead, our Sports and Outdoors specialist is a handy fella on the football pitch, a proven midfield general at the regular Firebox five-(sometimes four)-a-side matches. Bone crunching tackles, stinging shots, Ben embodies the passion of a true Southampton football supporter – we all want Ben on our team. And he is super fit too. Right Ben?

Ben is also a handy fella in the office. Following his successful launch of our Sports and Outdoors category back in the summer he is now our resident expert on everything fitness related. And, as it’s another New Year and another great excuse to follow Ben’s example and get super fit too, we asked him for his tips on what is gonna be big in 2012….fitness style.

“The end of 2011 saw an influx of consumer interest for alternate types of fitness and, to accommodate the UK’s new trends, our range grew 4-fold”. Believe it – Ben has been super busy. (As well as keeping super fit).

“We’re expecting boot camps, new variations of Yoga and dynamic dance classes to continue to grow in 2012 and we also expect technology to take centre stage; providing tips, motivation and community support to consumers looking for encouragement and a flexible regime.” Thanks Ben. We’re looking forward to seeing you at dance classes then.

“So anyway, we’ve launched our new range of Fitness Equipment. Its awesome and I guarantee you’ll start shedding the pounds quickly - and with a smile on your face. I’ve been using this Eat Fit Cutlery Set all through Christmas. Feel those pecs.”