"Its only purpose is to be awesome."
A quick office opinion poll reported the following:
"OK Go make the best videos." *
The latest offering is no exception, with This Too Shall Pass pushing the boundaries of how much fun you should be able to have making a single video. “Its only purpose is to be awesome,” Damian Kulash said of the video. "This isn’t Optimus Prime, but it’s cooler.”
“Thinking of 700 different objects for a five-minute video has fried my brain,” he said. “The whole time I was telling the team, ‘No, this is too good. You have to theoretically be able to build this at home.’” [L.A. Times]
We use a similar mechanism to switch on the kettle, of course, but haven't yet managed to set it to music.
Click through for behind the scenes video. "It's going to be spectaculous. It's going to be... ri-donkeykong."
*From a survey consisting of Firebox Ben.






