FiredUp

"Its only purpose is to be awesome."

A quick office opinion poll reported the following:

"OK Go make the best videos." *

The latest offering is no exception, with This Too Shall Pass pushing the boundaries of how much fun you should be able to have making a single video. “Its only purpose is to be awesome,” Damian Kulash said of the video. "This isn’t Optimus Prime, but it’s cooler.”

“Thinking of 700 different objects for a five-minute video has fried my brain,” he said. “The whole time I was telling the team, ‘No, this is too good. You have to theoretically be able to build this at home.’” [L.A. Times]

We use a similar mechanism to switch on the kettle, of course, but haven't yet managed to set it to music.

Click through for behind the scenes video. "It's going to be spectaculous. It's going to be... ri-donkeykong."

*From a survey consisting of Firebox Ben.

Spread a Little Love

  

In need of spreading the warm fuzzies after all this February weather, Firebox joined up with The Kindness Offensive for Pancake Day last week at Ed's Diner in Leicester Square. This excellent group of people were giving away free pancakes to show a bit of loving on Shrove Tuesday and we added to the fun with piles of Firebox goodies. They seemed to go down a treat with the kids...

All the jolliness brought on by pancakes and presents was in a good cause: the whole event was in support of the NSPCC, ChildLine and the Child’s Voice Appeal, so click on through to find out more, show your support and maybe get inspired to practice some random kindness of your own.

Ask More From Your Table

"The Daily Shelter is a table inspired by my grandfather Sigvald Andreas Brandth. He was an inventive designer who based many of his ideas on excitement, humor and secrets." Ingrid Brandth

Last line of defence against zombies. Maybe. Or just a table. You choose.

We Made a Snowman!

A couple of Aussie Fireboxers made their first EVER snowman today! His name's Frank and he's very happy to meet you! If you're feeling as cold as Frank's strangely segmented body, why not look at our top Firebox products to help you Beat the Freeze! (What's that? You can't operate the mouse with mere twigs for arms?)

A Face Behind The Voice

Yesterday we asked our lovely Firebox customers to guess the famous voice behind our new TV ads.

We had loads of entries. Admittedly a lot of you thought it was The Gadget Show presenter Suzi Perry, but you would have been wrong.

It is infact Lisa Falkner, star of Hollyoaks and Holby.

Congratulations to Fiona for guessing correctly. A voucher is on it's way to you.